How Yusho uses your information

1. Who we are

Yusho is responsible for the personal information described in this Privacy Notice.

Trading name

Yusho

Legal company name

To be confirmed before launch

Company number

To be confirmed before launch, if applicable

Registered address

To be confirmed before launch

Email

yushoadvisor@gmail.com

Phone

+44 7867 466446

If you have any questions about this Privacy Notice or how we use your information, contact us at yushoadvisor@gmail.com.

2. What information we collect

We may collect the following information when you use our website, calculator, contact form, or contact us directly:

• First name, business name, email address, phone number, and preferred contact method
• Monthly card takings, current payment provider, current processing rate, current monthly provider fees, and card split if provided
• Whether you are interested in a POS system or related payment services
• Messages, notes, form submissions, emails, call notes, and follow-up records relating to your enquiry
• Basic website and technical information such as IP address, browser type, device type, pages visited, cookie preferences, and security logs

Please do not send us card numbers, customer cardholder data, bank login details, or documents containing personal information about your own customers unless we specifically ask for them and agree a secure way to receive them.

3. How we use your information

We use your information to:

• Estimate whether your business could save money on card payment processing
• Respond to your enquiry and contact you about your savings estimate
• Explain relevant payment options and help compare your current costs against available options
• Arrange a call or prepare a more tailored savings breakdown where requested
• Improve the website, calculator, and customer experience
• Keep the website secure, keep basic enquiry records, and comply with legal or regulatory obligations where applicable
• Send marketing emails only where we have permission or where the law allows it

4. Our lawful basis for using your information

Under UK data protection law, we need a lawful basis to use personal information.

For enquiry handling, calculator submissions, and follow-up contact, we usually rely on legitimate interests and/or steps taken before entering into a contract. Our legitimate interest is to respond to business enquiries, provide requested savings estimates, and explain payment-processing options to businesses that have contacted us.

For optional marketing emails, we rely on consent where required. You can withdraw consent or unsubscribe at any time.

For legal or regulatory record-keeping, we may rely on legal obligation. For essential website security and fraud prevention, we rely on legitimate interests.

5. How long we keep your information

We keep non-customer enquiry information for up to 3 months after our last contact with you, unless:

• You become a customer
• You ask us to continue discussing options with you
• We need to keep records for legal, regulatory, accounting, or dispute-resolution reasons
• We need to keep a minimal suppression record to make sure we do not contact you again after you opt out

If you become a customer, your information will be handled under our customer terms and any relevant provider documentation.

Calculator information that is not submitted through a form is not stored by us, unless website analytics or technical logs temporarily record basic usage information. Marketing consent records and opt-out records may be kept for as long as needed to show your preferences and respect your unsubscribe request.

6. Who we share your information with

We do not sell your personal information. We may share your information with:

• Yusho team members who need access to respond to your enquiry
• Website hosting, form, CRM, email, communication, IT, and security providers
• Professional advisers such as accountants, lawyers, or compliance advisers
• Relevant payment provider or acquiring partners where needed to review your options, prepare a quote, or progress an application
• Regulators, courts, or authorities where required by law

If we share your details with a payment provider or partner, we will only share what is necessary for the relevant purpose.

7. International transfers

Some suppliers may process information outside the UK. Where this happens, we will take steps designed to protect your information in line with UK data protection law, such as using suppliers based in countries with appropriate safeguards or using approved contractual protections.

8. Cookies and website analytics

Our website may use cookies and similar technologies. Essential cookies are used to make the website work properly and keep it secure.

Non-essential cookies, such as analytics or marketing cookies, will only be used where required consent has been given through our cookie banner. If analytics or marketing tools are added later, they should not run before consent where consent is required.

9. Your rights

You have rights under UK data protection law. Depending on the situation, these may include the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information or restrict how we use it
• Object to certain uses of your information
• Withdraw consent where we rely on consent
• Ask for certain information in a portable format
• Complain to the Information Commissioner’s Office

To exercise your rights, contact us at yushoadvisor@gmail.com. We may need to verify your identity before responding to a request.

10. Automated decision-making

Our calculator may produce an estimated saving based on the figures entered. This estimate is for guidance only and does not make a final decision about whether you can use a payment product, whether you will be approved, or what terms you will receive.

We do not make legally significant decisions about you solely by automated means.

11. Security

We take reasonable steps to protect your information, including limiting access to people who need it, using reputable service providers, and storing information securely.

No website or email system can be guaranteed to be completely secure. Please do not send sensitive information unless we have agreed a secure method.

12. Complaints

If you have concerns about how we use your information, please contact us first at yushoadvisor@gmail.com so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

13. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. The latest version will always be available on our website.